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Blog-Marketing macht Sinn

Die New York Times erläutert in einem kurzen Artikel, warum immer mehr Unternehmen auf Blog-Marketing setzen:

"From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It’s easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization — an informal, chatty, down-to-earth voice amid the din of bland corporate-speak."

>> The New York Times Magazine: Blogo Ad, The.
>> PR Blogger: Berlecon: Weblogs in Marketing und PR