"Given that PR agencies handle on a daily basis corporate communication material for their clients, such as press releases, media coverage, events, analyst coverage, etc, they are in a great position to provide a value added service by re-using this content.
The PR agency can manage their clients RSS channels, and provide the monthly RSS measurement information to demonstrate the business value of such an initiative to the client.
It also demonstrates to the client, that the PR agency is at the fore front of providing unique value added services, which can act as a differentiator in client pitches." (Fergus Burns)
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