Liegen die wahren Blog-Schätze doch in der Blog-Werbung? … Ganz anders als David Winer dürften das einige Polit-Blogger sehen, die laut Business Week erheblich von den US-Wahlen profitiert haben. Gerade die Polarisierung im Wahlkampf hat ihnen gut getan.
"Copeland’s company (Blog Ads) sells ads to run on more than 500 blogs, including political specialists like InstaPundit and DailyKos. After Sept. 20, he says, business went through the roof. "Watching big corporate media suffer at the hands of 100 individual bloggers, I have to admit I was happy," Copeland says. "There was a big traffic spike and a nice gush of ads." By some estimates, DailyKos was pulling in $20,000 per month advertising at its peak. Copeland gets a 20% cut." (Business Week)