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Steve Rubel: Zur Auswahl einer PR-Agentur via Blogging

Steve Rubel ist ein sehr aktiver und bekannter PR Blogger. Was hat ihn zum Bloggen bewogen? Kann er darüber direkt neue Kunden gewinnen? Einige hat er via Blogging tatsächlich gewonnen: PubSub und Topix.Net. Die beiden Unternehmen erhielten immerhin via "Micro Persuasion" einen ersten Eindruck von ihrer PR Agentur. So viel Transparenz ist in der PR Branche sonst nun wirklich nicht unbedingt üblich…

"No one will ever say, "Okay, we’ve read the blog; sign us up." They’re going to want to meet the people and feel the chemistry. But I do think you’re going to see agencies pick this up. The great thing about it is you have transparency into the company. Every PR firm is out there saying, "We’re great, choose us." The [potential client] then says, "Prove it." And you say, "Here’s the case study. Here’s the stack of clips. Here’s a reference."

Now they can say, "Here’s my blog. Read it and see what we’re writing about." Then it’s different. You’re exposed and companies get instant transparency into what you’re doing. And I think companies like that. Hiring a PR agency is a risk anytime you do it because you don’t know if you’re getting the right team. If the agency has a blog, it takes a little risk out of this because the prospective client will have more insight into the people who are running the account." (Steve Rubel im Interview mit PRWeek)

>> PRWeek.com Q&A: Steve Rubel, CooperKatz VP of client services and micropersuasion.com blogger.