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Forrester Research bloggt und analysiert Weblogs

Jetzt hat auch Forrester das Potenzial der Weblogs erkannt und ein eigenes Corporate Weblog eingerichtet. Dazu nutzt das Marktforschungsunternehmen Typepad von Six Apart.  Außerdem gibt Forrester passenderweise eine Weblog-Studie heraus, um darin auf die Business-Chancen für Unternehmen einzugehen.

"Although Weblogs
(blogs) are currently used by only a small number of online consumers,
they’ve garnered a great deal of corporate attention because their
readers and writers are highly influential. Forrester believes that
blogging will grow in importance, and at a minimum, companies should
monitor blogs to learn what is being said about their products and
services. Companies that plan to create their own public blogs should
already feel comfortable having a close, two-way relationship with
users. In this document we recommend best practices, including a
blogging code of ethics, and metrics that will show the impact of blogs
on business goals." (Charlene Li, Forrester Research)

>> via Corporate Blogging Blog
>> Forrester Research Weblog von Charlene Li
>> Forrester.Com: Blogging: Bubble Or Big Deal? When And How Businesses Should Use Blogs (Charlene Li)