„The news media helped create the modern campaign, and now they seem to be stuck in it. The bloggers, by contrast, adapted quickly. By the time the Republican convention rolled around in August, they had figured something out, staying far, far away from that zoo down at Madison Square Garden. They had begun to work the way news people do at manufactured news events, by sticking together, sharing information, repeating one another’s best lines. They were learning their limitations, and at the same time they were digging around and critiquing and fact-checking and raising money. They still liked posting dirty jokes and goofy Photoshopped pictures of politicians, but they had hope, and more than a few new ideas, and they were determined to make themselves heard.“ (Matthew Klam, The New York Times Magazine)
So lautet das Fazit eines spannenden Berichts der New York Times über die Macht der Blogger im amerikanischen US-Wahlkampf. Der Artikel zeigt das Potenzial des Bloggens (nicht nur) für politische Kampagnen deutlich auf.
>> The New York Times Magazine: 26.09.04: Fear and Laptops on the Campaign Trail (11 Seiten)
>> PR Blogger: Bloggerkritik korrigiert Medienberichterstattung
>> PR Blogger: Online-PR im US-Wahlkampf via Weblogs
>> PR Blogger: Blogger als Wahl-Berichterstatter
>> cyDome: Kaugummis und Marlboros im Netz